Chick-fil-A's homophobia doesn’t really surprise, nor does it necessarily bother me. Companies donate their money and build their products wherever and however they want all the time. If I was going to boycott CFA I’d have to boycott lots of other things, like gasoline and tennis shoes.
What surprises and frustrates me, are all the people that are using this as an opportunity to spread hatred. Whether you agree or disagree with chick-fil-a and their choices, it makes no difference. They will go on spending their money how they please. By declaring a "chick-fil-a Wednesday" you are not supporting anything or anyone, you are simply seizing an opportunity to express hatred towards an entire group of people.
I'll be staying as far away from Chick-Fil-A as possible tomorrow. Not because I dislike their menu or their business model, but because I can't stomach the idea of hundreds of people getting together to celebrate homophobia over chicken and fries.